Yee Man Margaret Ng | Center for East Asian & Pacific Studies

Associate Professor

Research Interests

Yee Man Margaret Ng (Ph.D., University of Texas) is an Assistant Professor in the Department of Journalism and Department of Computer Science (faculty affiliate) at The University of Illinois Urbana–Champaign. Her research examines technology use, social media, and information diffusion using large-scale, unstructured data and computational methods. She was an Infodemics Researcher with United Nations Global Pulse, an innovation initiative of the UN Secretary-General to harness big data and emerging communication technologies for sustainable development and humanitarian action.

Education

Journalism, MA, Missouri School of Journalism
Journalism, PhD, University of Texas at Austin

Additional Campus Affiliations

Associate Professor, Journalism
Associate Professor, Institute of Communications Research
Associate Professor, Siebel School of Computing and Data Science
Associate Professor, Center for Digital Agriculture, National Center for Supercomputing Applications (NCSA)
Affiliate, Siebel Center for Design
Affiliate, Social & Behavioral Science Institute

Recent Publications

Ng, Y. M. M., & Maslowska, E. (2027). Platform abandonment through push–pull–mooring: Trust, commitment, and generational patterns in U.S. social media. Computers in Human Behavior, 187, Article 109192. https://doi.org/10.1016/j.chb.2026.109192

Chen, T., Su, L. Y.-F., Ng, Y. M. M., Stasiewicz, M. J., & Wang, Y.-C. (2026). Transforming social media sentiment analysis with generative large language models: A case study from the cultured meat debate. Food Quality and Preference, 145, Article 105968. https://doi.org/10.1016/j.foodqual.2026.105968

Gonçalves, A., & Ng, Y. M. M. (2026). Global YouTube Trending Dataset (2022–2025): Three Years of Platform-Curated, Cross-National Trends in Digital Culture. In J. Blackburn, C. Buntain, & F. Benevenuto (Eds.), Proceedings of the International AAAI Conference on Web and Social Media (pp. 2817–2827). (Proceedings of the Twentieth International AAAI Conference on Web and Social Media; Vol. 20, No. 1). Association for the Advancement of Artificial Intelligence. https://doi.org/10.1609/icwsm.v20i1.42784

Ng, Y. M. M. (2026). The Recto-Verso Principle in Practice: Testing the Affective-Cognitive Loop in Multisensory Humanitarian Data Visualization. In C. Stephanidis, G. Margetis, S. Ntoa, M. Antona, & G. Salvendy (Eds.), HCI International 2026 Posters - 28th International Conference on Human-Computer Interaction, HCII 2026, Proceedings (pp. 567-576). (Communications in Computer and Information Science; Vol. 3049 CCIS). Springer. https://doi.org/10.1007/978-3-032-30819-1_59

Zhang, M. M., & Ng, Y. M. M. (2026). Beyond dislike counts: How YouTube users react to the visibility of social cues. New Media and Society, 28(1), 230-249. https://doi.org/10.1177/14614448241287510

View all publications on Illinois Experts